What is MarketMuse Content Score and how is it calculated?

MarketMuse Content Score is an objective measure of content quality and comprehensiveness. Our Topic Modeling Platform determines the most relevant related topics and compares content to the model.

The Content Score weighs the Content Title and Body mentions of related topics. It also limits the impact that any one topic can have to the evaluation of a page (solving for cases where there is substantial use of one keyword).

Independent research by Backlinko has reported that MarketMuse’s Content Score metric is the highest correlating on-page factor to organic search performance.