What is it?
Pillar content is long form, comprehensive content that is typically aligned with a particular focus of your business or website. Aside from having high-quality topic coverage of a subject or topic, it is also externally linked to from other pieces of content across your domain:
Why it should be a cornerstone for your content strategy
When done correctly, pillar content can generate massive amounts of traffic which can ultimately turn into more leads, followers, conversions, etc. This works because Google and other search engines will recognize it as being comprehensive. In addition, by using internal links to point to your content through related or supportive topics, it adds additional SEO value to the content. It also is an opportunity to demonstrate subject matter expertize. This will help to show credibility and help to earn your audience’s trust.
Examples of Pillar Content
- The Beginner's Guide To Owning A Teacup Pig
- Everything You Need to Know About Taxidermy
- Regulations For Using Cover Sheets On TPS Reports
How to Chose a Focus Topic for your Pillar Content
Answer these questions:
- Who is my target audience (vertical and persona)?
- What are the primary topics of my website (or business)?
- What will provide my audience with the most value?
- Does this content already exist? Is it a saturated topic or is there an opportunity to be a leader?
How Many Pieces of Pillar Content Should I have?
As many as you think are needed. But remember, not every piece of content needs to be as comprehensive as possible. You audience may not always want to read long content. They may also like short content such as blogs.