The advanced settings are designed to let you customize your analysis in order to get the best topics possible:
This feature allows you to add brand names to the results. This can be partially useful when you know that the analysis or the focus topic will need to include brand names. If one were to analyze “Apple Computers”, by turning on the Include Brand feature, it would show brand products like “iMac”, “iPhone”, “iPod”, etc.
This feature will include people or names into the results. Use this feature when you think a name or person will be valuable in covering a certain topic. As an example, if you were writing about The Beatles, you would want to include people so that John Lennon, Paul McCartney, George Harrison, and Ringo Starr would be added to the results.
Set Country for Search Volume and Rankings
You can adjust the results to reflect search volume and ranking for over 20 different countries.