*the platform has been updated after this article was published. The Text to Analyze option is now located in the Advanced Settings, for more see the most recent Release Notes.
What is internal linking?
Internal linking means connecting different pages of your website to each other with anchor text to:
Provide better access to meaningful content for your audience
Align content relevance and importance
Provides SEO value by distributing authority and helping Google to understand what you are providing to your audience and the value of that information
How to do it
Start by identifying the different sub-topics of your content. If you had an article called “Making the Perfect Sandwich.” It would be safe to assume that the sub-topics of your article would be things like “Bread,” “Cheese,” “Deli meat” and “Condiments.” Let’s take the topic of “bread” as an example. In your section about “bread,” you may mention “fresh baked bread.” This would be a perfect opportunity to use anchor text to link to an article in your domain about baking bread.
Why this is important
It helps your audience get to other pieces of content that they may also find useful or enjoy.
Complements your content by showing legitimacy as a reference
Helps Google connect the different pages and topics of your site
Important Do’s and Don’t
DO link to your Pillar Content if possible
DO use anchor text organically in your text and to a supporting topic
DON’T use anchor text to link with words or phrases like “HERE” or “CLICK HERE.”
DON’T link to a sales or conversion page. Let your Calls to Actions (CTAs) do that for you.
DON’T use a nofollow on the link. It will give you zero SEO value and is not appropriate for the uses we've outlined above.
DO be reasonable in the number of links used in your content. There is no recommended magic SEO number. Use enough so that you are providing value, but not enough that they become distracting to the user.