*the platform has been updated after this article was published. The Text to Analyze option is now located in the Advanced Settings, for more see the most recent Release Notes.
How to Interpret the MarketMuse Data in Content Analyzer
For this article, we are going to use “Coastal Maine Beaches” as a focus topic. We have also set the “Text To Analyze” to “In Content” and “Include Single Words” has been turned off in the “Advanced Settings." You may want to analyze the focus topic yourself and follow along with the article to better understand the data discussed. Please note that data and websites change over time and the data shown may not be the same data you see in the platform.
What should be my target content score?
By default, MarketMuse will give you the best content score as well as the average content score in the results. Before deciding the content score, decide what kind of content you are going to produce. For instance, a blog article may only be 500 - 1000 words long. This may not be enough to write comprehensive content and may only require a content score of 15 - 20. In contrast, if you are going to create an in-depth article or pillar piece that’s over 3,000 words, you may want to shoot for a content score over 40. Let’ look at the competitors to get an idea of the competitive landscape:
The top four ranking pages have content scores in the high 20s (with one outlier in the 40s). It’s likely that if you want your content to rank well, you will need to beat or be close to those content scores. If we look at the 6th through 9th positions, the content scores are very low. This could mean that our article may not need to be very comprehensive in order to perform well or be in the top 10 in the SERP. Please remember that there is more to ranking than just content. Good content alone is not always enough to rank well. The article in the 10th position is the most comprehensive piece of content. This tells us that if you wanted to be the most comprehensive piece of content for this focus topic, you would need to beat a content score of 40.
How long should my content be?
Article length all depends on the skill of your writer, the purpose of the content, and your audience. Based on this data, a 500-word article could easily score in the teens. If you wanted to score in the 20s - 30s, you would need a 1,000 - 1,500-word piece of content. If you wanted to be over 40 and be as comprehensive as possible, you'd need over 3,000 words. Always consider the user intent and what length of content your audience is willing to read.