The Questions Application supports your content creation team in better understanding the kind of questions for which your target audience is searching. It helps you find the questions your audience asks that are most relevant to your focus topic. Plus, it prompts your writers with ideas to stay clear of writer’s block and continue forth with concepts for unique content.
Using our own site as an example, if you type in ”what are analytics”, you'll see several questions show up that have been asked concerning analytics such as, “What are best practices in using Google Analytics for website optimization?” or “What is the difference between Google AdWords and Analytics?”
As you can see, the questions are ranked from most relevant to least and gives you a better sense of what people are asking and how they are asking their questions.
These questions help you better expand upon the content you write, the questions you answer, and adequately address user intent.