The Research application takes information from the related topic grid of the Content Analyzer and enables a new set of workflows for your content strategy. Enter your search intent topic in the left search bar of the Research application, and you see a list of related subtopics you should cover. The display shows the number of variant intents around each topic including its distribution.
The distribution is displayed as high, medium, or low. It provides an idea of how a domain expert would use this term in natural language when creating written content on the topic.
The right search bar enables you to be more specific within your own pages when searching for the topic. Enter the topic in the left search bar. Then enter the URL of the page starting from the first single backslash, like the About page in the image above. You can check for the topic and subtopics distribution on your own page and compare the frequency to that of others.
Notice when going over the list of subtopics, as you drag your mouse over each line, “check variants” appears for you to click on. Doing so opens a side window of related topic variants along with the distribution and suggested distribution of those items. This helps you to optimize your content further.