The Compete application gives you a comprehensive look at your own website’s content and how it compares to the top 20 Google ranked content over a specific topic (SERP). You can see the topics on which the top ranking URLs are focused and where they have gaps in coverage. Use that information to align your article to the intended search query and target user intent.
As seen above, the main page for the Compete application gives you two options, “Rank List” and “Topical Heatmap.” Under Rank List, you see the top 20 Google ranked content. Click on the individual entries to get a direct comparison in our Head-Head tab that pops up when you click on any of the competing ranking content. Also on the main page is your content score and word count, along with that of the top 20 competitors.
This screenshot shows the Head-to-Head section that pops out as a right sidebar when you select one of the 20 ranking content pieces from Rank List. We picked the first one as an example. The Head-to-Head section of the Compete application lets you compare your ranking, focus topic, related topics (keywords), and the distribution of those topics throughout the compared pages. The Head-to-Head section provides insight into why a competitor is ranking a certain way and how you can create better content or optimize previously created content.
Next, we have the Topical Heatmap portion of the Compete application.
To get an even bigger picture of your work and your competitors, click on the Topical Heatmap. Using a heated color scheme, the Topical Heatmap lets you see where your competitors’ and your own content are hitting the mark in ranking, keyword, and distribution of those keywords. Red corresponds with poor/zero with green and blue being the most ideal for good ranking, choice keywords, and high distribution of those keywords where it counts. Click on your competitor’s specific links to see their actual competing content for more in-depth analysis. As you can see, there is more to ranking well than just keywords, and MarketMuse’s understanding of Google’s algorithm is critical to helping you beat the system and create better content.