In this article we describe:
- A broad understanding of the MarketMuse Suite and the purpose behind its design
- Who can use the MarketMuse Suite
- How the MarketMuse Suite differs from the older platform
To date, most people have used the MarketMuse platform to gather intelligence about a given topic to aid them in writing or optimizing a piece of content. There are several other advanced uses for the platform, but this is the most common. Historically, the platform has offered page-level insights, but broad content organization and planning has still been done externally by, say, an SEO Manager or Content Director.
The new MarketMuse Suite aims to expand the use of our proprietary machine learning technology to help you plan your content, surface opportunities, and give everyone in the content creation process a place to do their work.
|The Inventory is a place for Content Managers to research and organize opportunities for content creation.|
|Topics surface all of the topics relevant to your domain - whether you rank for them or not. Some of these topics you may currently rank for, and others you may wish to target with newly created content.|
Content Plans are helpful ways to organize your content so that…
|Find what you need quickly with your left-hand navigation bar. You will always know when applications are running (spinning wheel) or complete (checkmark) and the latest volume for pages, topics, plans and briefs.|
In a nutshell, the new Suite aims to address everyone’s needs by providing a shared workspace to enact content creation flows.