In this article we describe:
- A broad understanding of the MarketMuse Suite and the purpose behind its design
- Who can use the MarketMuse Suite
- How the MarketMuse Suite differs from the older platform
To date, most people have used the MarketMuse platform to gather intelligence about a given topic to aid them in writing or optimizing a piece of content. There are several other advanced uses for the platform, but this is the most common. Historically, the platform has offered page-level insights, but broad content organization and planning has still been done externally by, say, an SEO Manager or Content Director.
The new MarketMuse Suite aims to expand the use of our proprietary machine learning technology to help you plan your content, surface opportunities, and give everyone in the content creation process a place to do their work.
|The Dashboard offers at-a-glance analytics, quick links to different sections of the Suite, and your top content priorities.|
|The Inventory is a place for Content Managers to research and organize opportunities for content creation.|
|The individual applications allow for the content team to do further research into the competitive landscape, create a content brief, or execute on content creation.|
Content Plans are helpful ways to organize your content so that…
In a nutshell, the new Suite aims to address everyone’s needs by providing a shared workspace to enact content creation flows.