Authority - this shows how authoritative your domain is on this topic based on the quality of content published and how well it spans the breadth of topical coverage.
Competition - In the MarketMuse Suite, competition score shows, on average, the coverage of a given topic by the competition
Content Briefs - Content Briefs provide all the information that a writer would need to execute a piece of content. It is the skeleton of the content, providing direction about the title, topics to cover, word count, audience, the objective of the piece, linking suggestions, and the competitive landscape.
Content Plans - Content Plans are groups of content to be created or optimized that all target a specific keyword, goal, or business objective.
Coverage - Depending on context, coverage can apply to how well a given topic is covered on a particular page, or how well a topic is covered by the entire domain’s content inventory
Demand - Demand is a proprietary metric that most closely resembles search volume; however, we bake in a few other relevant factors. Demand can be thought of as a gauge of how well your audience (or potential audience) wants to read about this topic.
Priority - a proprietary MarketMuse metric that gauges how relevant a topic is to a domain’s overall strength and SEO growth.